ASO Manager

We are Socialpoint, a world-renowned mobile games studio based in sunny Barcelona. Our games are positioned in the top rankings of both iOS and Android, and they are played and loved by millions of fans all over the world. We are proud members of the Take-Two Interactive and Zynga family, and we are on a mission to offer a great gaming experience and bring fun to everyone! 

You will be part of a team that is responsible for growing the organic visibility of Socialpoint’s Apps globally within the different app stores. You will be working on strategizing and executing ASO related tasks, including but not limited to lead storefront metadata optimization strategies, managing & executing creative testing, storefront assets for releases as well as keeping track of release schedules and game’s KPIs.

 

What will you do at Social Point?

  • Identify opportunities and strategize plans to grow our games organically on both App Store and Google Play Store through ASO
  • Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store.
  • Development and testing of metadata and creative concepts for the application page in the store (description, icon, screenshots, video), in order to increase conversion and visibility.
  • Lead the creative production of new assets and localizations, working with our marketing creative team and third party providers. 
  • Monitor global app rankings and appearances in suggested app sections.
  • Spot trends and regularly test new strategies in the ASO space.
  • Develop, execute, and track tests for all Socialpoint games leveraging analytics tools, like Apptweak, SensorTower, PolarBeam by Store Maven, App Store Connect and the Google Play Console.
  • Use your deep understanding of how the paid search (Apple Search Ads and Google UAC), influencers and branding campaigns affect the store visits and how to use this information in our favor
  • Monitoring and studying the competitors’ games and trends
  • Adaptation of metadata and creatives, taking into account the regional characteristics of markets in different countries
  • Reporting on the effectiveness of the different ASO strategies
  • Be the integral part of not just Socialpoint but also Zynga central ASO organization that will provide you with the access to the most up-to-date best practices in the field. 

 

This is you

  • Analytical mind with the ability to spot patterns and trends
  • Creative thinker, someone who can communicate and guide designers and copywriters
  • Strong background in Excel, statistical knowledge is appreciated
  • Fluent in English, both verbal and written – a must!
  • Proven ASO professional experience
  • Ability to work with precision in a deadline driven environment
  • Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs in multiple geographies
  • Must have good judgment and ability to work independently with little to no supervision
  • Outstanding communication skills – both written and spoken
  • ASO experience for mobile games - plus
  • Familiarity with ASO tools: Apptweak, App Annie, SensorTower
  • Internationalization/Localization experience – plus

What's in it for you as a Socialpointer?

  • We have employed a hybrid working from home/office system. So, what does this mean? All we ask is that you live within commuting distance of our office in Barcelona so you are able to come into the office for important meetings/events.
  • Relocation support to help you move to Barcelona (if you’re not already here).
  • An impressive 25 days annual leave, not including public holidays.
  • A very generous ticket-restaurant to restore some life-points.
  • Private medical insurance for you and your family, to keep your health bar full.
  • Choose from the latest IOS or Android device upon joining (phone or tablet).
  • Free language lessons (English & Spanish ).
  • Spotify Premium to add that special soundtrack that every adventure deserves.
  • Legendary social events & parties to let off some steam.
  • Players develop…Oops, sorry! People development is key for us: an amazing budget just for you to spend skilling up your abilities & knowledge to achieve real growth opportunities!

Coming to work in the office? Don’t worry - we have you covered. Check out some of our onsite benefits:

  • A massive gaming room equipped with all consoles and games you could ask for.
  • Book an appointment with our onsite physiotherapist for your aches and pains.
  • Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk).

The list just goes on & on... so get your game on & apply now! Please click “apply” to level up and submit your application in English.

Intrigued? We’d love to hear from you. Please click “apply” to level up and submit your application in English.

 

Socialpoint is an equal opportunity employer. We are proud of our diverse community; we do not discriminate on the basis of race, sex, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates, players, employees, and partners from all backgrounds. Join us!

Life at Socialpoint

One thing’s for sure – talent at Socialpoint is everywhere. From the game teams to the corporate and horizontal departments, each and every Socialpointer is undoubtedly a game maker.

Read more

We build unforgettable games that delight millions of fans all around the globe.

And we do so by thoroughly enjoying every day at work. Having fun is the best way we know to create fun.

We're part of

a big family

As a startup, Socialpoint has been tight-knit from the very beginning.

Our roots still remain; only now the family has grown! And not just because there are over 330 of us…

In February 2017, we were acquired by Take Two Interactive, one of the top gaming companies in the world. Today, together with Rockstar, 2K and Private Division, we belong to the T2 family too, and we couldn’t be prouder!

Office Tour
Socialpoint animated logo. It swirls fading out and comes back to appear and stay at the same state.

Carrer de Llacuna 166 - 10th floor

08018 Barcelona

T. +34 93 181 40 98