Social Point Blog

Published: 4 years ago


We all know great examples of animation in films, such as movies made by Pixar or Dreamworks. While not everyone may be able to appreciate a very well-done animation, we can all perceive an unnatural movement in a poorly-made animation, which can result in an overall negative feeling. In video games, the same challenge exists, although with additional layers of complexity not found in films.

Working to find the proper balance between functional gameplay and a visually-appealing movement is an important challenge. In short, the player is the one driving the story forward and controlling the outcome. In games, the interactivity of the animations is the primary way to help a player feel connected to the character on screen. Linking the player inputs of joysticks, button presses and swipes with the actions of a character helps add a layer of reality and convincibility, resulting in a more immersive experience. Additionally, in 3D games, an animation must look convincing from every possible angle, adding to the challenge. A 3D animator must ensure that an animation looks good in all possible scenarios. Animations can also help explain the character’s personality, backstory, or even transmit his state in the game (injured, angry). In short, having convincing and appealing movement is essential to giving life to our characters, as well as give the player a more positive experience!


Here at Social Point we have twelve 2D and 3D Animators. Balanced both technically and creatively, we bring our knowledge of acting and body mechanics to help breath life into our games’ characters. Stop by anytime to have a look at what we’re working on as we take mobile game animations to the next level!






By: Todd Kelley
3D Animation Lead

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